So a few folks seemed perplexed yesterday about the accounts of museum admission prices; again, in the U.S. context, arts institutions are highly dependent on gate admissions, especially when the economic downturn hits endowment funds (money raised from interest earned on past gifts) and new gifts. As the post below tries to argue, there doesn’t seem to be any sustainable model, however, in which you just rely on the wealthy to keep your days open. . .
Think of a museum or arts organization that you respect: the High Museum in Atlanta, or the Alabama Ballet, or the Metropolitan Museum in New York. . . or whatever. . . something you can’t imagine not having access to. . . How would you advise them to build at the grassroots level? How do they expand their audience?